The design brief for this project was to create a brand identity for a bakery, including a brand name, logo, business cards, menus, and mockups.
My design solution for this project was a cat-themed franchise bakery named ‘Kitty Kakes’. I used the colour white as well as various tints of pink to create a friendly, personable, and recognizable brand identity. Additionally, I combined a cat and a cupcake to create a simple way of informing the consumer about the brand identity.



