The design brief for this project was to create a brand of kefir drink that is predominantly health-focused yet appealing as a flavorful drink to both youths and adults.
My design solution for this project was to use a mascot-based design along with bright pastel colours and imagery to create an association of joy and fun for the customers. The packaging also includes slightly misaligned text in the clouds, providing nutritional information on the front of the label to further emphasize this idea.
