The project brief was to create packaging for a collaboration between Alice in Wonderland and Cadbury called ‘Wonderland Hunt’. The brief included creating a logo and designing packaging for a bucket, individually wrapped chocolates, and a shelf wobbler in line with Cadbury’s brand guidelines.
For this project, I used vector images of recognizable characters from Alice in Wonderland and playful typography in Cadbury Gold to highlight the collaborative nature of the product and communicate its purpose.
